When it comes to going viral, timing is everything. Just ask social entrepreneur and Co-Founder of Empty Esky, Erin Boutros, a unique Aussie business which encourages people to travel with purpose and support bushfire-affected towns.
MAKE A MOVEMENT GO VIRAL

In 24 hours, 8,000 followers had joined the Empty Esky movement and in their first week alone reached over 15 million people across the globe. Within 2 months, they grew to 55,000 followers on Instagram and have partnered with some of the biggest brands including Cotton On, Jeep, Audible and JBL.
In this Life Lesson, our instructor Erin Boutros will share her secrets to helping Make A Movement Go Viral. When to start? Now! Look for those gaps in the market and you never know what world-changing opportunities you will find.
Erin will cover:
– How to find a world-changing idea
– The first step to bringing your idea to life
– Spotting the gaps and testing the market
– How to nail your brand strategy and inspire others
– Finding your squad
– How to master a collaboration
– Building on the momentum
So what are you waiting for? This Life Lesson is now in session!
Meet Your Instructor: Erin Boutros
How To Find A World-Changing Idea
The First Step To Bringing Your Idea To Life
Spotting The Gaps And Testing The Market
How To Nail Your Brand Strategy And Inspire Others
Finding Your Squad
How To Master A Collaboration
Building On The Momentum
Featuring gamified courses and motivational videos, called Life Lessons and Power Talks, our platform provides youth access to on demand advice from Australia’s top experts around money, health and wellness, relationships, community, DIY and career.
Our vision? To educate, entertain and empower 10 million young people globally by 2030 through our life skills education and media network.