Jules Lund – Troubled Teen To Global Tech Entrepreneur

Summary

We’re so excited to introduce you to our first guest on Power Up Life. This guy is one of the most talented, selfless and passionate people we’ve got to know. 

Meet Jules Lund, one of Australia’s most well-known faces in the media industry.

Jules was born in 1979, however you’d think he was born in 1999 because he’s young at heart. After finishing high school, Jules studied Graphic Design, Photography and Film before winning FOX FM’s ’15 Days of Fame’ competition back in 2001, which launched his media career.

Jules has hosted some of Australia’s biggest TV and radio shows, working alongside Fifi Box, Sophie Monk and many other household names. For not 1 but 8 years Jules was a presenter on Getaway, Australia’s longest-running travel and lifestyle TV show!

These days Jules is the Founder of global influencer marketing platform called Tribe. Since its launch back in 2015, Tribe has seen huge growth with offices in New York, London, Sydney and Melbourne. They also get to work with many of the world’s biggest brands. 

But here’s the thing. Jules was a troubled kid in high school. He went through some stuff, and he admits he’s still learning life lessons today. 

Jules and Gianna chatted about everything and anything. And one thing’s for sure, he has one inspiring story to tell. 

Let’s Power Up Life!

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CREDITS

Host: Co-Founder/CEO Happow, Gianna Lucas

Producers: Gianna Lucas, Marija Dukadinovska, Carissa Shale

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Transcript

00:00:03
Speaker 1: Three, two, one.

00:00:03
Jules Lund: I’m not just happy, I’m Happow.

00:00:07
Gianna Lucas: This is Power Up Life, the podcast. I’m your host, Gianna Lucas, co- founder and CEO at Happow, the social enterprise that powers this podcast. We help you slay life in high school, uni, and beyond. Each week on the show, you’ll learn epic life skills in a super chill way, hear from well known legends as they reveal their biggest setbacks and milestones to date, and you’ll find out what our happow squad think about a whole stack of topics too. From epic challenges to super raw moments, this show has it all. So let’s power up life!
I’m so excited to introduce you to our first guest on Power Up Life. This guy is one of the most talented, selfless, and passionate people I’ve got to know. Meet Jules Lund, one of Australia’s most well known faces in the media industry. Jules was born in 1979, however you’d think he was born in 1999, because he’s young at heart. After finishing high school, Jules studied graphic design, photography, and film, before winning Fox FM’s 15 Days of Fame competition back in 2001, which launched his media career. Jules has hosted some of Australia’s biggest TV and radio shows, working alongside Fifi Box, Sophie Monk, and many other household names. For not one but eight years, Jules was a presenter on Getaway, Australia’s longest- running travel and lifestyle TV show. Ah, travel. The good old days, hey?
These days, Jules is the founder of global influencer marketing platform called Tribe. Since its launch back in 2015, Tribe has seen huge growth, with offices in New York, London, Sydney, and Melbourne. They also get to work with many of the world’s biggest brands. But here’s the thing: Jules was a troubled kid in high school. He went through some stuff, and he admits he’s still learning life lessons today. Jules and I chatted about everything and anything, and one thing’s for sure: he has one inspiring story to tell. But before we get started, in case you’re wondering, yes, the guy who’s…

00:02:37
Jules Lund: … not just happy. I’m happow.

00:02:37
Gianna Lucas: … is in fact Jules Lund. Now that’s cleared up, let’s power up life.
Hey, Jules. You’re in your Tribe office with your fake fur wall behind you. Not fur wall, plant wall. It’s looking great.

00:02:54
Jules Lund: I would prefer a fur wall. It’d be like something out of Graceland. Elvis has a famous jungle room, and the carpet is like six inches of fur, so if I had that on the wall, that would be rad.

00:03:08
Gianna Lucas: And it would also be nice, because people would want to touch it. You know how people love touching these things, they’re tactile? That would be me.

00:03:14
Jules Lund: (crosstalk) … in a COVID era. Just 2020. Don’t touch it! Don’t touch that! (inaudible) … five meters back from my fur wall.

00:03:24
Gianna Lucas: Well, fortunately, no- one is touching the fake plant wall. I can see you’re in your boardroom, and there’s no- one around you, so you’re practicing social distancing, so well done.

00:03:33
Jules Lund: Thank you. Yeah, there’s no-one in the office whatsoever, so it’s quite nice. It’s funny, when everyone is in the office, I sort of go home and work from there, and now when no- one’s in the office, I come in here. It’s perfect. I can avoid people my whole life, hopefully.

00:03:48
Gianna Lucas: I love it. I love it. You’re in a lot of people’s faces a lot of the time, so you need your solace. You need time for yourself. Although you are a father of a couple of girls, so…

00:03:58
Jules Lund: That’s what I say to them. I say to them, “I don’t have time for you. I’ve already spoken to people today, and you two are not even able to keep up with my level of conversation. Therefore, you don’t even get a look in.” And sometimes I don’t (inaudible) from my phone when I say that. I say, ” (inaudible) shut up! I’m playing Candy Crush.”

00:04:19
Gianna Lucas: That would be Mario Kart for Brendan in Happow, that’s his go- to, so that’s you and Candy Crush. I like it. Thank you so much for coming on the Power Up Life show. I have a load of respect for you. You’re an absolute Legend, Jules, and you’ve been a big supporter of us here at Happow already in our very early inception, so we just want to firstly say a big thank you to you, and of course coming on the show. I want to go way back, though. Because I know you look young, but you’re not that young, so I want to go back to your childhood. Young Jules, say teenage Jules. What was life like for you back then? Were you loving life? What was going on?

00:04:57
Jules Lund: Yeah, probably a bit too much, though. There was levels of my teen life… There was quite a transformation in there. I was speaking to my wife about this the other day, but I think in my early teens I was pretty geeky, and I loved aiming for the A+’s, and then I had some challenges in my family life, and I started to act out, and started to cause a lot of trouble, close to getting booted out of school. I had a five year bond for graffiti, and getting involved in all sorts of other things that weren’t entirely healthy, and could have very well gone down that path and just stuck my finger up at the world.
And then I was able to meet Jim Stynes and Paul Currie, who founded the Reach Foundation, when I was in year nine. And they just completely turned me around. And I had some other great opportunities, where I had some teachers that saw the real me amongst the @$*!head, and they gave me some opportunities and invested in me, and I rose to the occasion. And so very quickly I did a lot of leadership courses, because I just enjoyed them, and then a lot of the early teachers would have been stunned to see me become a prefect and Dux of Visual Arts captain and stuff. So they just got me back on track, which was really powerful.
So that’s how I did my teens. I was geeky, and then I was a loudmouth @$*!head, and then I was a loudmouth @$*!head with a badge.

00:06:32
Gianna Lucas: Strength to strength there, Jules. You mentioned Jim Stynes, obviously Melbourne Football Club great, he then went to become the chairman at the Football Club, and may he rest in peace, he was a great man. You said you met him and Paul Currie, was that right? Who obviously co- founded the Reach Foundation together. What about that meeting… What about it that made you change your life or be open to changing your life? Because clearly something was said for you to question your behavior. Do you know what that might have been?

00:07:01
Jules Lund: Yeah, look, when I think back to it, I’m stunned to realize that Jim Stynes and Paul Currie, they were I think 25 and 27, and yet they were out in this secondary school… I went to De La Salle College in Malvern. And the catalyst for why there were there was that Paul Currie ran… He’s a film director now, but he ran drama workshops with teenagers, but really edgy, dark, challenging and confronting stuff. Like he would do drama workshops where they would just make it pitch black in the room, and play really dramatic Shawshank Redemption type music, and he would set up scenarios where these guys were coming in to kidnap someone, and there were role plays where he would give characters to people, and they would act that out. So rather than handing over this script where young people are learning it, he was putting them in these real situations. It was powerful make believe, but it was quite transformative, and it generated some phenomenal performances.
He was doing that, and then Jim Stynes was doing leadership with teenagers through sports camps, so they went, ” What does this look like together?” You’ve got sport and drama trying to confront… And also Jim had done a lot of work with kids that are living on the streets and in psychiatric units, et cetera. So they went out to promote a cause for young people, and the first school they came to was mine. Now, I was sitting up the back as a 14- year- old. What I was always doing in these sessions was trying to sabotage them and make the guest speaker cry, by me just taking the mickey. So I started to do that, and Jim was ten foot, and the teacher went to kick me out, but Jim said ” No, I’ve got this,” to the teacher, and I @$*! myself. And he goes, ” Stand up,” and I stood up, and basically he just fired questions at me. And I was taking the piss, but he just didn’t let up, and annoyingly cut through to me. Basically he stripped me bare.
And it was basically like a slap on the face with a pat on the back, but he essentially said, ” What do you want to do with your life?” And I didn’t know. And he asked me a few other questions, and he just didn’t let me squirm away from the answers. And then he said, ” Look, what’s really interesting about you is you’ve obviously got an ability to lead a group. Where you’re leading them is totally up to you.” And so it was a compliment, but it was also, ” You’re a @$*!head, and you’re being a @$*!head.” And I liked that, because I was like, ” Whoa, this guy’s actually talking to me. He gets it.” So I turned up to that course, and that was 25 years ago.
And so from there, there was a whole group of young people that grew up together, and a lot of us have moved off into performing arts and into TV and radio and film, et cetera. We grew up together, and then we became the leaders and the facilitators, and we worked with younger people, and then those younger people became facilitators, and they worked and… There would be a million- odd young people across Australia that were able to tap into that which Reach provided, which is not revolutionary, and it’s not even exclusive to Reach.
There was two real things to it that I thought was just phenomenal. The first one was it was just genuinely a safe space. You could come in there and you could honestly talk, and no-one was going to judge you. Well, you couldn’t do that at school. And 25 years ago, it wasn’t cool to talk about your feelings. There wasn’t mindfulness or mental health, and this stuff, it was like the church had Sunday School, the Scouts had theirs, and then there was nothing in between for people that didn’t belong to those groups. So this was edgy. So you had the safe space, and then you also just had people a little bit older than you, that you looked up to, and that they were positive. So you had these mentors, and so that was rare as well. So just those two things alone can change people’s lives.

00:11:04
Gianna Lucas: How many lives do you think you’ve indirectly changed through sharing your story? Not just at Reach, but at events, and things like that. Do you have an indication? Do people come up to you and say, ” Jules, you really impacted me, your story really changed me or supported me when I was in a bad place”?

00:11:20
Jules Lund: I sometimes go to drama classes and pay people to walk up to me in the street and tell me that, because it feeds my ego. (inaudible) … how many people have I changed, well my wife would say I’ve changed her life for the worse. No, I don’t know. But I do have moments, because after I ran those workshops, Jim really invested in me. He taught me how to be a TV presenter, and he never did it himself. I used to (inaudible) sport on a Wednesday, and I’d follow him around. And so he taught me how to drive, just so I could drive while he was prepping to speak to a rotary club or a bunch of teachers, or at a big event or a school talk. And I’d sit in the back just writing, as a 15- year- old. I was just obsessed with this guy, he was just so charismatic, he could command an audience. It’s like, ” I want to learn that.”
So I’d write down all this stuff, and then one day he’s going, ” Hey, mate, I want you to introduce me,” and I’m like, ” No way.” ” (inaudible) … introduce me.” So he goes ” This is how you…” (inaudible) … give me some words, and then I’d say it, and then I’d do it five times and go, “That’s pretty easy.” He goes, ” Next time, I want you to do the ice- breaker. Do the five minute warm- up exercise.” I go, ” I’m not doing that.” Then I’d do five of those, and you go, ” That’s easy.” And then before you know it, I was in my old Valiant, as a year 12 student, going out and running workshops by myself, all across Victoria, for other year 12 and 11 and 10 students, doing these really powerful 90- minute life coaching sessions. And it was phenomenal.
And so I did that for ten years, and that was the best job I’ve ever had. It was the most satisfying. I’d get in my car at the end and I’d just go… I’d meet the most incredible young people that were courageous and brave, in an environment of school where you just have to be smart- ass and superficial, these guys would stand up. And I’d watch one commenter, usually the smart- asses like me, that would actually go, ” You know what? There’s something in this,” and then they would commit to it, and they could transform their whole year level in one moment. And I believe that it changed my life, so I really had the belief to go out there. And then I moved on into TV and stuff, but occasionally… The other day I was at a servo, and this guy who was massive, big red…

00:13:29
Gianna Lucas: (crosstalk) Did you say servo, as in a petrol station?

00:13:31
Jules Lund: Yeah, yeah.

00:13:32
Gianna Lucas: The servo. Sorry.

00:13:32
Jules Lund: For your international listeners, a service station is what we call a gas stop. So this guy was massive, and he’s staring at me while I’m pumping up the gas, and I’m thinking, ” This is uncomfortable.” And then he just walked over to me, and he just gives me this big hug, and he just goes, ” Man, you saved my life. I remember that workshop…” Because the workshops used to be really… You couldn’t do them now. There’d be psychologists would step in and say, ” Mate, you ain’t trained to make 150 people cry and then go back to science class.” I used to wedge in these really emotional things, where people are sobbing and talking about stuff in their life they’ve never done before, and it was risky, but it needed to be, and a lot of people, every now and then, because they would now be a lot older… Small moments in your life can just change your complete trajectory.

00:14:31
Gianna Lucas: It definitely can. And it certainly changed yours, in more ways than one. And you’ve spoken a little bit about how Jim Stynes really supported you. Even though he wasn’t a radio presenter himself, he basically gave you the tools that you needed to create a opportunity in media. And of course you’ve gone from strength to strength. I remember being a teenager, now I’m showing my age, listening to you in the mornings… I think you were in the mornings, right? With Fifi. Fifi and Jules. Was that mornings or afternoons?

00:14:58
Jules Lund: That was afternoons.

00:14:58
Gianna Lucas: Afternoons, that’s right.

00:15:02
Jules Lund: (crosstalk) … sleep in until 4 o’clock, by the sounds… (inaudible)

00:15:03
Gianna Lucas: No, because Matt and Jo were in the morning, and you were on drive. There we go. Got it right. Anyway, I remember listening to you and thinking you were awesome, and I knew a little bit about your story back then, and I just though it was amazing because of the Reach Foundation, that’s how I knew about you. And I just want to say that I just think you’ve been able to be such a great example, to not people that are just in the media industry on how to be professional and empathetic and kind, but also in the work that you do in the youth space, and now of course you’ve forged an amazing career as a businessman, entrepreneur, being the founder of Tribe. How have you been able to transition from the youth space to radio to TV to entrepreneurship? Was it a very fluid trajectory, or was it something that was very staccato? How would you describe the experience?

00:15:54
Jules Lund: Nothing’s fluid. I can tell you that. Changing any path is a lot of bush- bashing, but…

00:16:02
Gianna Lucas: (crosstalk) What’s bush- bashing?

00:16:03
Jules Lund: Oh, catch up. You’re an Aussie, for God’s sake, Gianna.

00:16:04
Gianna Lucas: I don’t know. I feel like I’m at school again and learning from our English teacher, Jules Lund.

00:16:13
Jules Lund: This is like slang dictionary. Maybe I’m just old. Am I like where you use Cockney, you know, your tit for tat… (inaudible)

00:16:21
Gianna Lucas: Oh, tit for tat. I know tit for tat. I know that.

00:16:25
Jules Lund: Anyway. Bush- bashing. I’m not going into it. But my point is that what’s fluid about it is my interest. So what comes first is inspiration, and excitement, and I see something and I go, ” Imagine if I could do something like that.” That’s the easy bit. And then trying to make it happen is horrific. But that’s the lesson that I was taught by Jim, and haven’t nailed it, but…

00:16:55
Gianna Lucas: (crosstalk) Well, you have. You have kind of nailed it. In your head you haven’t nailed it, because you see all the flaws in your own brain, but someone on the outside looking at you and what you’ve been able to create for yourself, I see you as a genius.

00:17:08
Jules Lund: Yeah, well I’ll take that, and you should say that louder.

00:17:12
Gianna Lucas: I’ll put an echo on it, when I edit this up.

00:17:14
Jules Lund: Great.

00:17:15
Gianna Lucas: I see you as a genius.

00:17:15
Jules Lund: Can you put that in the intro?

00:17:20
Gianna Lucas: I’ll put it on social media for you, how about that? As a best bit.

00:17:24
Jules Lund: Social media. Yeah. (inaudible) … that’s right, I built a whole company on it, so yeah, that’s good. Anyway, my point is, being comfortable with being uncomfortable. Why I say I haven’t nailed it is, that I’m pretty ( beep)- ing uncomfortable with being uncomfortable, to be honest. I’m exhausted. You asked me before we even started, how am I doing? And I’m like, ” First half of the day, I was horrific.” And then the second half of the day, I feel invincible… (inaudible)

00:17:50
Gianna Lucas: (crosstalk) Because I’m talking to you.

00:17:51
Jules Lund: Yeah. It’s happow! It’s a combination of happy and powerful, Jules.

00:17:56
Gianna Lucas: That’s right. Exactly. You know it, you know it.

00:17:59
Jules Lund: If you want to get your happow, get down to the servo, and (inaudible) your bush- bashing on the way.

00:18:04
Gianna Lucas: That should be our new slogan.

00:18:04
Jules Lund: Anyway, we’re losing people. (inaudible)

00:18:09
Gianna Lucas: (crosstalk) … losing them.

00:18:09
Jules Lund: Comfortable with being uncomfortable. So in terms of moving through it, I have always enjoyed in my life, but as it gets harder and harder, I like to lean into the unknown. So I like big, audacious, hairy ambitions, and to go, ” Right, I’m going to tackle that.” And this latest thing is a marketing tech company, and I haven’t studied marketing, and I don’t know a lot about tech, and I’ve never run a company. So it was pretty naïve, and it’s been harder than I thought, and it’s taken more energy than I thought. I just have to remind myself that I may not get anything out of the end of it, but as with most things, it’s not what you get from it, it’s who you become. And I feel like it’s completely humbled me, it’s taught me huge amounts about working as a team, about working and collaborating with different personalities, about fear, living with tension, lots of other things.
But I think early on in life I got some really good wins. I went from working with Jim, and having such an incredible mentor to go, ” Hey, why don’t you go and have a bit swing and things?” Then I won a radio competition, so I got on radio. And then with that momentum and confidence I got Getaway, then I worked in TV for ten years. And then from that I went back into radio, and had a ball, and completely took all of this stuff for granted.

00:19:33
Gianna Lucas: How do you think you took it for granted?

00:19:34
Jules Lund: I was getting paid ridiculous amounts of money, and the hardest part of what I Was doing was having fun. But I just took it too seriously. Because I’m a perfectionist, I was just always focused on the things that I wasn’t doing right, or I wasn’t getting out of it, or… All this stuff, like I’m doing now. And I think a lot of listeners would be doing the same. And I think, if I was a young person, and if I was talking to a younger version of myself, I’d be split right now. Would I sit myself down, like Jim did, and say, ” You can achieve anything you want, go after it, create a life of purpose, of meaning, but of greatness. Scare yourself.” Or would I say, ” Nah. Just make ends meet. Earn a bit of money, but don’t overreach, because the idea of a comfort zone is when you step out of your comfort zone you’re uncomfortable. And you know what? Maybe you should just not try to be everything, because after a while you start to want too much.” And desire isn’t always great. It’s really good to just be really content and rap with where you’re at. Whereas I think what…

00:20:44
Gianna Lucas: (crosstalk) Gratitude.

00:20:44
Jules Lund: Yeah, but I think what I’m learning, and what I’ve lost in the process, is I’m so future focused about what could be, that I just keep missing what is.

00:20:55
Gianna Lucas: That’s a best bit, right there.

00:20:57
Jules Lund: Put that in the intro, just after… No, actually put that first and then say Jules is a genius. Love that quote.

00:21:04
Gianna Lucas: Yeah. # quotable. I think it’s very, very true, because I see, even though you’re a guy and I’m a girl, I see a lot of myself in you, in that I’m a bit of a perfectionist, I’m a futurist, I get… I was going to say I get expired, but more inspired, not expired… And I’m very creative, and I love doing things and being proactive and on the front foot. And I get excited by having lots of things going on at once. At the same time, though, my biggest challenge is also slowing down, and enjoying the process, rather than feeling like I always have to be moving at such a fast pace. So I get exactly how you feel, and like you said, there’ll be people listening right now that are like, ” Yep, that’s me.” And you don’t have to be your age or my age to feel like that. I remember even when I was younger, in my teenagers, I’d feel like that.
So I’d love to ask you, with everything that you are learning, because you are saying you’re learning at the same time, what would be one tool or advice you’d say to a person right now, say a young person listening, to say, ” Learn from my experience.” If there’s one piece of gold, a # quotable, what would that be, that you’d like to give to help them through their tougher times?

00:22:16
Jules Lund: I love creativity, and I love inspiration. And what I’ve seen over my life is I’ve seen two types of people. One type that have these lightning strike ideas, and the enthusiasm and motivation is unstoppable, and they enroll a lot of people in the idea, and they excite people (inaudible) . But then it gets really hard, and really boring, often really quickly, and there’s no wind in the sail any more. The only wind in the sail is another win, and then you get more momentum. But the reality is that in most great ideas, no matter how simple the idea is, the slog, it’s really tough. And what you’ve got to ask yourself, is the slog worth it?
Then I’ve seen those other people. And these people, there’s a different type of drive. So yes, they have their inspiration, and they come, and they would have done… For me, I had inspiration all through my life, and tried them and failed. Fifteen things. And they’re great, they’re all practices. And then you just get one, and you go, ” This is my one.” And it took me to get to 35 before I had the courage and the maturity to do that, but only because up until that point I was part of a cog in other people’s wheels, and it was huge, and it was still serving me. I was getting paid to fly business class around the world for ten years. So… (inaudible)

00:23:46
Gianna Lucas: (crosstalk) Did they fly you business class on Getaway?

00:23:49
Jules Lund: Yeah. Yeah.

00:23:49
Gianna Lucas: I didn’t know that was a part of it. That’s pretty awesome. Side note.

00:23:53
Jules Lund: It was just so good. As a young 20- year- old, I’d never deserved that. So…

00:23:59
Gianna Lucas: You clearly… No. No, I take that back. You thought you didn’t deserve it, but somebody thought you did, and that’s why you got it.

00:24:05
Jules Lund: Yeah, we conned that (beep)-head, didn’t we? So then there are those other people which… As they say, success is born from the person you are when no- one’s looking. So there’s just a huge amount of just looking after the little things, so big things happen. Like big compromise, just consistent, bang, bang, bang. And that’s tiring, and that’s exhausting, but it’s really critical. And every business owner knows that. So the idea gets you to bite off more than you can chew, and then sometimes you feel like you’re stuck in it.
And so I suppose my one big lesson that is probably mean, and what I probably wouldn’t want someone to have told me, is just have your creativity, and have your big idea, but make it achievable, and then grow. So rather than biting off too much… And I think about that now, with business. I’ve seen in business how to do that. Because having the big idea, and then pinning it to that, is just not fair to yourself. It’s not fair to the universe, because you’re just demanding too much.
What I think is, you just should trial things… Because the creativity comes from an expression, and that’s really manageable, the passion. If you get a lot of passion, but if you bite off more than you can chew, there’s a lot of admin, there’s a lot of outlay of costs, there’s a lot of people you have to bring in, people more reliant. And so it puts the flame of the passion and expression out very quickly. There’s not a good balance.
What I would say is, you just invest in what you love. Like, people used to say to me, “I want to be a TV presenter on Getaway. How do I be a TV presenter?” And I’d say, “( beep) start presenting on TV.” You don’t need to actually be on Channel 9 to be a TV presenter. Just become a presenter. Get on YouTube and do your channel, and if you’re good, it’ll grow. So my point is, rather than go, ” I want to be the next XYZ,” that XYZ didn’t start as XYZ. They grow to… (inaudible)

00:26:08
Gianna Lucas: (crosstalk) Yes.

00:26:08
Jules Lund: … organic. Same reason people say, ” I want to be an influencer.” I say, ” It’s too late. Those influencers are influencers because they spent four years giving content away for free. They were baking and putting it online, not caring about the audience or getting any money from it in a few years’ time. They were generous, and it was about that. And now they’re being rewarded for cultivating and authentic engaged audience. It’s that sort of thing. Lead with generosity, just do it, and you’ve got great ideas with this. If no- one was listening, or if there was only five people, you should still be doing it, is the point. And that’s how it grows. You don’t stand there going, ” I want to be the next Oprah,” and then, “I want to have a TV show,” and then a this and then a that, because that’s what I did early on, and it was terrifying. Jim was a Brownlow Medalist, there was all these other successful people around me, and admittedly I was able to reach one of those goals, but I watched also other people around me that had really humble, fantastic expressions, but always felt inadequate, because (inaudible) comparing themselves to me at the same age doing something else.
So my lesson is, (inaudible) passion, the creativity, but do not make it harder for yourself by trying to be too ambitious. And I know that sounds counterproductive, but it will grow naturally if it’s of value to people. And that’s a really more beautiful growth spurt that doesn’t come with self- loathing and judgment or this sense of inadequacy or fear of failure.

00:27:46
Gianna Lucas: Mm- hmm ( affirmative). Oh, man. Everything you just said just completely resonates with me on every level. You’re right. When you lead with passion… And I think it all comes down to intention. If your intention is to serve, is to be a good person, doing good in the community, and by that you are serving yourself, you’re doing something you’re truly passionate about that sets your light on… What is it? Sets your light alive? I don’t even know. I’m really shocking today.

00:28:13
Jules Lund: (crosstalk) … on fire?

00:28:14
Gianna Lucas: Yeah. Sets you on fire. On the inside, obviously, not on the outside. Then you’re onto something, and if you continue to follow that, things will happen. It doesn’t mean there won’t be bumps in the road, because even in my own life I’ve had a bazillion bumps and humps and trumps, and… Yeah, trumps especially. But you just don’t give up. And I think passion is the fuel that allows you to grow, and even when it gets tough, you don’t give up, because your intention is in the right place. And I think you’re right. When you’re doing something to serve other people, and the greater good, it all comes back to you. So true.

00:28:52
Jules Lund: Well said. But also, passion wears off too. I mean, it’s the driving force, but (inaudible) sparkle and everything. You’ve got to expect that all that goes. So you want it to be passionate, you want it to be an authentic expression, you want to care about the intent, because that’s all you’ll have when the going gets tough.

00:29:11
Gianna Lucas: Yes. That’s exactly right. Especially when everything’s falling to pieces, in the end it comes down to you and your mindset. If you’re in a strong place, and you can see where you want to go, that’s going to keep you on the right track.

00:29:23
Jules Lund: Well said.

00:29:24
Gianna Lucas: Well said too, Jules. Well said. Don’t you go anywhere, because right after this we’re going to talk a little bit more about gratitude.

00:29:32
Speaker 4: You’re listening to Power Up Life, a Happow podcast.

00:29:37
Speaker 5: This week, we asked you what you would like to learn more about, that can help you in your adult life, and here’s what you had to say.

00:29:44
Speaker 6: I would definitely like to learn more about (inaudible) adult skills, something like a playbook on saving, and when should you buy a house.

00:29:52
Speaker 7: I want to learn things that can make me a better person, get me somewhere in life, and do the things I have always dreamed of.

00:29:58
Speaker 8: I would like to learn more about identifying the causes of mental health.

00:30:02
Speaker 9: As a teenager, other things I want to learn more about to help me in my adult life mainly surround important financial concepts, like taxes, loans, and budgets.

00:30:11
Speaker 10: I’d like to learn more about the economy, and what to do with my money.

00:30:14
Speaker 11: I would like to learn more about how to have meaningful conversations about things that are really hard to talk about. I really believe that we have to leave behind this idea that there are dinner table topics that we don’t talk about, and really explore how to have these conversations in a respectful and inclusive way.

00:30:29
Speaker 12: I’d like to continue to learn how to grow my confidence and learn valuable skills that will not only help me in the workplace but in other areas of my life.

00:30:37
Speaker 13: I would like to learn more about businesses, and managing businesses, and that sort of thing. Looking in the future at when I become an adult, I want to be able to manage a business myself, or at least have a good understanding of how one is run.

00:30:48
Speaker 14: I’d love to learn more about investing and financial literacy, and begin the road to financial security.

00:30:53
Speaker 15: I would like to work on my personal self- confidence and improve my goal- setting in order to help me in my adult life.

00:30:58
Speaker 16: I’d like to learn more about taxes and finances, and how to cook.

00:31:02
Speaker 5: I’m Carissa Shale, and that’s this week’s talk topic. Got something to share? Drop us an email. yoursay@ happow. com.

00:31:09
Speaker 17: Power Up Life is a part of the Happow podcast network.

00:31:15
Gianna Lucas: Okay, Jules, I ask every interviewee that comes on the show, I say, ” Tell me one big thing and one small thing you are grateful for.” Now the big thing can be anything, and the small thing can be trivial. It’s what matters to you most. Okay, let’s go. Big thing. What’s that one big thing that you’re grateful for?

00:31:30
Jules Lund: I think the big thing is, I mean apart from my beautiful wife and my best mate Sammy, who is critical in my sanity, I think one of the things I’m most appreciative for is that my two girls, Billie and Indigo, like each other. I don’t like them, so I’m glad they like each other, because it just takes away any responsibility. No. They like each other. Once again, you can’t take it for granted. They enjoy each other’s company, they laugh, they giggle, they play, they have fun. Admittedly, by 7- year- old is stronger than my 10- year- old, so (inaudible) beats the crap out of Billie, and even Billie I think just laughs and acknowledges it, she said to me the other day. But I just love that they like each other. And because they like each other now, they’ll always like each other. And it’s not a gimme.

00:32:26
Gianna Lucas: I think that’s absolutely beautiful. I don’t have kids, but I do want to one day, and I’d like my kids to also like each other as well. So, there you go.

00:32:36
Jules Lund: When you see them turning to each other and have their own experience, you sort of don’t imagine it. When you have a kid, you have one kid and you imagine yourself having a relationship. You have another kid, you imagine that… But you forget about the ecosystem, and it’s really special. And when you’re drunk out the back, and you got your (inaudible) and you’re exhausted and you’ve just been screaming at everyone and throwing bottles against the wall out of pure angry for the fourth day straight, it’s just great knowing that there is still love in the house.

00:33:07
Gianna Lucas: That’s good. It’s just not coming from you.

00:33:09
Jules Lund: Yeah.

00:33:11
Gianna Lucas: I like it. All right. One small thing you’re grateful for, that maybe people take for granted, or that other people think is silly. Or maybe it’s not silly, that’s fine too.

00:33:20
Jules Lund: I like colors.

00:33:22
Gianna Lucas: Okay. That’s a first. Okay, you like colors.

00:33:30
Jules Lund: I tell you what I mean by that.

00:33:30
Gianna Lucas: Like textas, crayons, pencils? What are we talking about here?

00:33:34
Jules Lund: What I’m talking about is, if I look outside right now… So I’m in Albert Park Lake in Melbourne, Victoria.

00:33:42
Gianna Lucas: You have a very nice office.

00:33:42
Jules Lund: And there’s a beautiful lake, and a beautiful blue sky, and the sun is setting, and so for me, I feel like I can have seasonal depression. People talk about living in London and they get really depressed because it’s gray. And I don’t think it’s the cold, I just think it’s the lack of color. And so when I lived in North Bondi in Sydney, there’s magic light. The color is just… The sunlight is just phenomenal. It’s just so beautiful. And I think it wasn’t the warmth of the sun on my skin, it was the fact that it just turned everything on. And I think that’s what makes me happy. I think that’s what triggers all my chemicals. And so when I look outside right now, and I’m about to go for a run, that’s something I don’t take for granted, which is the colors outdoors. And that’s why I wish I lived outside of Melbourne.

00:34:39
Gianna Lucas: Because there’s not enough color.

00:34:41
Jules Lund: It’s rare. But I love that.

00:34:45
Gianna Lucas: Now that makes me think that your Tribe logo is quite colorful, like behind you I can see the neon sign. It’s obviously white, being Tribe, and you got your blue, your red, and your green. Is that why? Do you love those particular three colors? Do they mean something to you?

00:34:58
Jules Lund: Yeah. Well, I designed that logo, and I chose colors. My favorite color is hot pink.

00:35:03
Gianna Lucas: Good choice. Good choice, mate.

00:35:04
Jules Lund: And I love the Happow colors.

00:35:07
Gianna Lucas: (crosstalk) Thank you.

00:35:06
Jules Lund: That for me… Your branding I think is phenomenal, and it was always my trick also when I was super hungover. So when I was really… Here’s a little tip for the young ones. When I’d get really hungover and I’d be turning up to work…

00:35:21
Gianna Lucas: (crosstalk) Those that are 18 and over, Jules.

00:35:22
Jules Lund: Yep. Yeah, yeah. I had my first drink on my 18th, it was great. And I would wear bright colors. So I would get out on the piss, and I’d have to turn up to work or something, and I’d just wear the brightest blue or red or whatever, and I reckon people just thought I was energetic. I mean, I was dead inside, but I reckon that really covered me, because I just looked like I was bright and colorful.

00:35:46
Gianna Lucas: I love it. I love it. You know, I have a few friends that say that when they put lipstick on, and I’m exactly the same, you naturally feel more awake, you feel dressed up, like (inaudible) in trackies. I’m not wearing any lippy now, though. I haven’t had time to put it on today. But I know when you wear your mascara and your eyeliner, you always feel better about yourself, so…

00:36:02
Jules Lund: I do. That’s exactly right.

00:36:03
Gianna Lucas: All right. Right after this, we’re going to do our challenge. Now, I know you’ve done a lot of challenges in your time on radio. I guarantee this will be the best challenge you’ve ever done in the history of media.

00:36:15
Jules Lund: Wow. That’s going to be really tough. But hey, let’s go with it.

00:36:18
Gianna Lucas: Okay. Awesome.

00:36:21
Speaker 18: Loving this episode? Let us know. Leave us a review via Apple Podcasts, Spotify, or wherever you listen to your podcasts.

00:36:31
Gianna Lucas: The reason why I get Brendan is because he adjudicates. Yeah. So here he is, here’s the big man, he just got a haircut.

00:36:39
Brendan: (crosstalk) How you going?

00:36:38
Jules Lund: Hello, mate.

00:36:38
Brendan: How are you?

00:36:41
Jules Lund: Nice ‘do there, huh?

00:36:43
Brendan: Yeah, new ‘do. New ‘do. COVID ‘do, I call it.

00:36:47
Jules Lund: How old are you guys? Because Brendan, you look like you’re about 22, and Gianna, you look like you’re about 17, so…

00:36:54
Gianna Lucas: Well, I appreciate that.

00:36:55
Brendan: (crosstalk) You’re close. You’re pretty close.

00:36:57
Jules Lund: How old are you?

00:36:58
Gianna Lucas: We’re both turning 29 this year.

00:37:00
Brendan: (crosstalk) 29.

00:37:00
Jules Lund: Grow up. Listening to this must be horrific for anyone right now. We’re better than this.

00:37:08
Gianna Lucas: All right. So now it’s time for the challenge. Now, how this challenge works… Well, there’s different ones we do throughout each podcast. And for this one, we’re calling it rapid- fire. I’m sure you’ve done a rapid- fire before.

00:37:20
Jules Lund: Yeah, but I’m no good at them.

00:37:21
Gianna Lucas: You can think fast.

00:37:23
Jules Lund: Yeah, but not if someone says ” Think fast.”

00:37:25
Gianna Lucas: So what if I say to you, ” Don’t think fast,” will you be able to think fast?

00:37:31
Jules Lund: I think so.

00:37:31
Gianna Lucas: Stumped you. All right, so basically we’re going to give you…

00:37:37
Jules Lund: (crosstalk) That was me thinking fast and performing slow… (inaudible)

00:37:39
Gianna Lucas: (crosstalk) Oh, that was you being lame. Oh, sorry, I didn’t realize. That was a lame joke. That was a dad joke. My bad, my bad. All right. Okay. So we’re going to give you 30 seconds. I’ll be getting 30 seconds. You have to answer as many questions as you can that Brendan is going to throw at you in the 30 seconds. Now, Jules, you can’t skip a question because you don’t know how to answer it because you’re exhausted and you need to go for your run. You have to answer each question, otherwise you lose. For myself, I have to do the exact same thing. Comprende?

00:38:07
Jules Lund: So, 30 seconds for you then 30 seconds for me?

00:38:11
Gianna Lucas: Or, 30 seconds for you and then 30 seconds for me. You get to decide who goes first. Who would you like to go first?

00:38:13
Jules Lund: (crosstalk) You go first. No, actually, I’ll go… You go first. You go first.

00:38:17
Gianna Lucas: (crosstalk) Of course. Of course you make me go first. Brendan, welcome to the show.

00:38:20
Brendan: Hello. Thanks for having me on.

00:38:23
Jules Lund: That’s so weird. You guys living in the same house having that conversation then was real weird. Thanks for having me on the show, in your study.

00:38:32
Gianna Lucas: Yeah, it’s in our study. And also, we’re very professional. So don’t you accuse us of being weird. We’ve got two hats. We’ve got our husband and wife hat, and then our business hat on. And this is our business hat.

00:38:41
Jules Lund: You forgot the third one. Weird hat.

00:38:45
Gianna Lucas: Whatever. All right, it’s my turn.

00:38:48
Brendan: All righty. Here we go. 30 seconds on the clock.

00:38:50
Gianna Lucas: And I don’t know these questions, because we’re legit. Okay.

00:38:55
Brendan: No cheating here. All righty. Time starts now. What is the worst smell in the world?

00:39:02
Gianna Lucas: Farts, or bad feet smell.

00:39:05
Brendan: What makes you cry?

00:39:07
Gianna Lucas: Ooh. Beautiful movies, and when people give me really genuine compliments, like Jules.

00:39:12
Brendan: What are you scared of?

00:39:15
Gianna Lucas: Sometimes I’m scared of the fact that when people judge me of things. Sometimes that hurts me. Yep.

00:39:20
Brendan: If you could, what two animals would you combine?

00:39:24
Gianna Lucas: A dog and a sloth. Sloth.

00:39:31
Jules Lund: That’s a doth.

00:39:32
Gianna Lucas: (inaudible) Yeah, it’s a doth. A new breed.

00:39:34
Jules Lund: I’m ready.

00:39:35
Gianna Lucas: All right. How did I go, Jules? What would you rate me out of 10?

00:39:39
Jules Lund: Well, you got them all right.

00:39:42
Gianna Lucas: I did. I did get them all right. How many did I get, Brendan?

00:39:45
Brendan: If I told you, I’d have to kill you.

00:39:47
Gianna Lucas: Oh, nice. Nice. He has to tell me anyway. All right, are you ready to go, Jules? Do you have to stretch or something?

00:39:51
Jules Lund: Go.

00:39:51
Brendan: Here we go. 30 seconds on the clock, Jules, and your time starts now. Who is your hero?

00:39:59
Jules Lund: My best mate, Sammy.

00:40:01
Brendan: What is your favorite song?

00:40:06
Jules Lund: I still like Macklemore, Downtown.

00:40:09
Gianna Lucas: Nice. So do I.

00:40:09
Brendan: What is your favorite memory?

00:40:10
Jules Lund: My time in North Bondi, going to the beach, because I’m not a beach guy but I fell in love with it. God, this is… (inaudible)

00:40:19
Brendan: (crosstalk) If you could, what type of animal would you be?

00:40:21
Jules Lund: What type of animal? I’d be a leopard. Solo. (inaudible)

00:40:26
Brendan: What is your favorite thing to do with your family? Time’s up.

00:40:28
Jules Lund: Ignore them.

00:40:29
Gianna Lucas: Ignore them.

00:40:32
Jules Lund: I (inaudible) I’m the world’s worst father, and I’m probably the second worst, let’s face it. I just think that’s… (inaudible)

00:40:41
Gianna Lucas: (crosstalk) This is very, very bad PR. Very bad PR for you. Just saying.

00:40:44
Jules Lund: I think it’s hilarious. Because I love being a father, and I couldn’t love my kids any more, but I just think it’s so funny to be so rude about them.

00:40:52
Gianna Lucas: Yeah. That’s why. Because you’re not like that, you can get away with it. If you were the other way, I think this would be a disaster of an interview, but it’s not, because you’re awesome. All right. What’s the score?

00:41:00
Brendan: So I can reveal some top secret information here.

00:41:03
Gianna Lucas: Okay.

00:41:04
Brendan: The winner is… There is none. It’s a draw!

00:41:07
Gianna Lucas: Oh!

00:41:07
Jules Lund: Oh, wow.

00:41:09
Gianna Lucas: How many did we get? Were there four or something?

00:41:10
Brendan: (crosstalk) You guys got four each.

00:41:11
Jules Lund: That is really curious. You got five, by the way. I’m pretty sure you got five. But anyway, I think you won by one. I’m pretty sure. There’s no way.

00:41:19
Gianna Lucas: (crosstalk) Do you reckon? Look, he’s probably trying to make you win just so you can stick around and we can interview you again, and you can hang out with us in our office one day, when we have one.

00:41:28
Jules Lund: Sounds great.

00:41:30
Gianna Lucas: Jules. Thank you so much for coming on the show. How can people follow you, check out what you’re doing, give you a high five when required?

00:41:39
Jules Lund: Well, it’s required when I walk out of my house every day, so if there’s not some sort of guard of honor (inaudible) disappointed. @ juleslund on most social medias, you can follow me if you can be ( beep).

00:41:51
Gianna Lucas: And also… Lovely. And you also got a blue tick, so they know it’s you. So if there’s a juleslund_, that’s not the real Jules Lund.

00:41:58
Jules Lund: There’s only one young girl in South Africa called Jules Lund, and the poor girl has been smashed, because I beat her at the post with every social media.

00:42:09
Gianna Lucas: Does she have a big following?

00:42:10
Jules Lund: No, but I remember years ago, if I’d search my name, this girl… She was young, now she’s probably a superstar. She’s awesome. But she doesn’t have a blue tick, so… And I remind her about that often, when I message her at jules_lund.

00:42:27
Gianna Lucas: Can I just say also, she probably looks at you and feels sorry for you. Just saying.

00:42:31
Jules Lund: (crosstalk) Yeah… (inaudible)

00:42:33
Gianna Lucas: Thanks for coming on the show. As I’ve said a million times, you are an absolute legend. I have loads of respect for you, as many Aussies do. Keep up the great work, keep building your empire, and also building your heart empire as well.

00:42:46
Jules Lund: Happow is awesome. I genuinely love what you guys have done, I love the branding, I love the concept, and I actually think I’ve learnt a lot about your smart ideas that you said before we started this that I’ll steal.

00:42:58
Gianna Lucas: I take that as a compliment. Just don’t start the same business as us, and you can do whatever you want with them.

00:43:03
Jules Lund: Thanks, legends. Bye, Brendan.

00:43:04
Brendan: See you.

00:43:06
Gianna Lucas: Jules Lund. What a legend. He seriously cracks me up. And funnily enough, he wakes me up as well, because he helps me see things differently. He has such a wealth of knowledge, and really has a desire to help others, and make a positive impact in this world. So what did you think of this chat? What life lessons did you learn from it? Be sure to let us know on socials by following us at HappowAU. Already a fan of Power Up Life? Why not tap the share button and send it to someone who’ll love it? And don’t forget to subscribe and leave us a rating. Want to be a Happow advocate and contribute to our weekly talk topics and more? Email us at yoursay@ happow. com. This episode or Power Up Life was produced by me, Gianna Lucas, Marija Dukadinovska, and Carissa Shale for the Happow podcast network.

Thanks for tuning in to this week’s episode of Power Up Life, a Happow podcast. If you loved this episode, be a legend and leave us a quick rating and review on your fave podcast app. Dive into the show notes for all episodes on our website. Catch you next time, and remember to power up life.